Brand Strategist & Creative Operator
CHALLENGEEVERYTHING.
Helping teams launch standout IP, raise capital, and scale with purpose.
The Operator
Amber Sutera
I'm a marketing strategist and creative operator with global brand experience at FOX (Disney), National Geographic, MTV, Channel 5, and Blackberry - where I worked on major IPs like The Walking Dead, Marvel, DC Comics, and Family Guy.
Worked with
Major IPs
Over the past five years, I’ve built PC and mobile games, designed player-driven economies, and developed AI-powered tools to streamline game production and distribution. Projects include the MMORPG Ember Sword, satirical mini-apps Lineup Legends and Rugs to Riches, and proprietary tools that help teams ship faster and smarter.
Today, I operate as a fractional CMO and strategic advisor, helping game studios and tech ventures launch bold IP, raise capital, and scale with purpose.
I focus on clarity, creative velocity, and commercial outcomes - and I partner best with teams ready to challenge the way things are done.
Strategic Framework
How we build the future together.
Position your brand or IP for growth
If your product is not positioned correctly, you could miss out on aligning with the right partners, investors and community.
Guide smarter decisions from inception to scale
Having long terms goals is great, BUT it is important to know when the right time is to move to the next stage of growth - or when it is time to pause and rethink. Informed decisions are the best decisions.
Shape your go-to-market strategy - and execute it
The tactics for 'attracting the right community' can change from one day to the next. AB testing, automation and influencers are great, but knowing how to create shareable MOMENTS is the key.
Raise the bar on creative content & storytelling
Don't underestimate how important it is to build standout personality into your brand. It's not enough just to build a good product - it needs authenticity to convert and connect.
Craft user experiences that build trust from second one
First time user experiences, onboarding, gamification and retention tactics matter more than ever. Simple changes can make all the difference to offsetting churn.
Ready to challenge everything?
Let's discuss how we can position your brand, sharpen your go-to-market strategy, and scale with purpose.
Start a ConversationFrequently Asked Questions
Everything you need to know about working together.
Curious Souls offers fractional CMO services, brand strategy, games marketing, go-to-market planning, creative consulting, fundraising support, and UX/UI guidance for game studios and tech ventures.
Have a different question?
Get in touchReady to Rethink the Rules?
Let's discuss how we can scale your vision.